Our Company

Everything we do is driven by our core belief that data is power. And it should be easy to leverage data to make powerful decisions.

Splitforce was founded by a team of two technologists with complementary expertise in analytics and software development, Zac Aghion and David Ruiz.

Previously, both Zac and David ran A/B and multivariate tests on everything from emails to website landing pages – but lamented the fact that there was no easy way to do the same for mobile apps.

Zac Aghion

Zac Aghion

Co-founder

Zac leads Splitforce’s strategic development and manages day-to-day operations. He previously managed a team of six as the head of marketing at the China Economic Review, and has been analyzing customer data to optimize digital businesses since 2009.

Zac Aghion

David Ruiz

Co-founder

David leads Splitforce’s software and backend technology. He previously founded Scholacloud – an online school management platform – and was IT Director for the Alliance Francaise in China.

Zac Aghion

Stephen Price

Advisor

Stephen advises on Splitforce’s product and technology strategy. He comes from over 10 years experience managing technology for Vodafone in the UK, Japan and China.

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