The latest game to come out of betaworks’ game studio, TwoDots, is impossible to put down. If you’ve played the original Dots, then you’re already familiar with how to score. Connecting same-colored dots horizontally or vertically gets you points, and making a square removes all the same-colored dots that are left on the board. But instead of keeping Dots’ original scoreboard-style gameplay, TwoDots is almost quest-like. With the addition of a new lives system, where players start with five lives, TwoDots invites players to take on a new set of challenges in each world your brave heroes (Amelia and Jacques) visit. If you run out of lives, you’re forced to take a short break while you wait for your lives to replenish. After that, the adventure can continue again. Continue reading
Google’s 2014 I/O Developers Conference ushered in a new paradigm of contextual data, and an Android experience designed to follow users naturally through their day, providing timely information when they need it, and melting into the background when they don’t. There were several projects revealed throughout the week, and we’d like to share some of our favorite new tools for the android development community. Continue reading
The term “lazy assignment” is usually associated with computer programming, but as applied to A/B and multivariate testing experiments, it’s become a useful term to describe a method of test segmentation.
A/B testing has become super important for optimizing conversion rates in the digital world. But a lot of the latest tech needed to run these tests requires letting the world know what tracking tools are being loaded along with your website. And not every company is comfortable with disclosing the inner workings of their marketing strategy… Continue reading
Good technology and great products lead to more enriched, enjoyable, and empowered experiences for end users, so it was with great anticipation and excitement that we watched the WWDC Keynote and other WWDC talks this week. Here are a couple things that especially caught our eye. Continue reading