Tag Archives: a/b testing infographic

Empathic-AB-Testing

Empathic A/B Testing

In a recent blog post, GrooveHQ founder Alex Turnbull lamented the fact that many of his team’s A/B tests generate inconclusive results. Their experience is a painful one that is increasingly being felt among businesses of all shapes and sizes as A/B testing solidifies it’s place in the web marketing tool suite. Continue reading