By testing different pricing options, MyBook was able to increase subscriptions to their paid monthly access to their digital library by 15% and overall cash flow by 25%!
About MyBook Digital Library
MyBook is a subscription-based digital library. Launched in 2012, the platform features over 50,000+ Russian language books and targets a Russian speaking audience. Continue reading
M&S Digital Labs – the digital innovation group of multinational retailer Marks & Spencer – has as it’s mission the giant task of evolving the status quo of retail.
To turn that vision into reality, the team at M&S Labs has committed itself to a lean approach to everything they do – experimenting with new digital products, experiences and business models to make shopping easier and better for their customers – and looking to user feedback and data to make decisions about what works, and what doesn’t.
Among the lean methodologies the team has adopted is mobile A/B testing.