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Case Study: Marks & Spencer Boosts Usage +20%

M&S Digital Labs – the digital innovation group of multinational retailer Marks & Spencer – has as it’s mission the giant task of evolving the status quo of retail. 

To turn that vision into reality, the team at M&S Labs has committed itself to a lean approach to everything they do – experimenting with new digital products, experiences and business models to make shopping easier and better for their customers – and looking to user feedback and data to make decisions about what works, and what doesn’t. 

Among the lean methodologies the team has adopted is mobile A/B testing.

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