Tag Archives: mobile a/b testing


Case Study: Growing Mobile eBook Revenue +25% with A/B Testing

By testing different pricing options, MyBook was able to increase subscriptions to their paid monthly access to their digital library by 15% and overall cash flow by 25%!

About MyBook Digital Library

MyBook is a subscription-based digital library. Launched in 2012, the platform features over 50,000+ Russian language books and targets a Russian speaking audience. Continue reading

mobile content delivery

A/B Testing Web Services for Profit in a Mobile App

We were recently challenged to explore how A/B testing different web services that were sending data such as images, content and more to and from a native mobile application could work. The purpose was to devise a rigorous way to control and test the use of services so as to identify which were driving higher levels of commercial performance.

The mobile device is a highly distracting machine. Optimizing web services can reduce frictions and pave a smoother path for our customers to purchase from us before they encounter their next distraction.

-David Shreni, Director of Global Mobile Strategy at @WalmartLabs

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Marks & Spencer logo

Case Study: Marks & Spencer Boosts Usage +20%

M&S Digital Labs – the digital innovation group of multinational retailer Marks & Spencer – has as it’s mission the giant task of evolving the status quo of retail. 

To turn that vision into reality, the team at M&S Labs has committed itself to a lean approach to everything they do – experimenting with new digital products, experiences and business models to make shopping easier and better for their customers – and looking to user feedback and data to make decisions about what works, and what doesn’t. 

Among the lean methodologies the team has adopted is mobile A/B testing.

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hedonic treadmill

Why TwoDots is Impossible to Stop Playing

The latest game to come out of betaworks’ game studio, TwoDots, is impossible to put down. If you’ve played the original Dots, then you’re already familiar with how to score. Connecting same-colored dots horizontally or vertically gets you points, and making a square removes all the same-colored dots that are left on the board. But instead of keeping Dots’ original scoreboard-style gameplay, TwoDots is almost quest-like. With the addition of a new lives system, where players start with five lives, TwoDots invites players to take on a new set of challenges in each world your brave heroes (Amelia and Jacques) visit. If you run out of lives, you’re forced to take a short break while you wait for your lives to replenish. After that, the adventure can continue again. Continue reading