Making a living from mobile apps is tough, and getting tougher. Last year, Gartner Research forecasted that 94.5% of all mobile apps will be free to download by 2017.
But the advent of mobile apps that are connected to the Internet has made for new opportunities to tap into data to build apps that are more delightful for users and more profitable for businesses. Thus far, the majority of marketers’ energies and budgets have been focused on boosting downloads. But in a world where free apps increasingly reign supreme, a redirection of resources will need to take effect towards post-download analytics.