Tag Archives: on-demand

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Taste Test! What Mobile Food Apps Should Be A/B Testing

Takeout. It’s been an integral part of American life since the invention of the Automat and its decidedly turn-of-century-ish slogan: Less work for Mother. Fast forward about 100 years, and takeout has been made as easy as a thumb tap on a mobile phone. It’s a brave new world, indeed! As we become busier (or maybe just lazier), the whole food ordering process has taken a mobile turn. It makes sense: Eating is often an on-demand thing. To snatch up the quickly emerging mobile food opportunity, all of your favorite food tech companies have been moving quickly to deliver seamless (wink wink) and delightful experiences no matter where you are. Continue reading