Tag Archives: price anchoring


Case Study: Growing Mobile eBook Revenue +25% with A/B Testing

By testing different pricing options, MyBook was able to increase subscriptions to their paid monthly access to their digital library by 15% and overall cash flow by 25%!

About MyBook Digital Library

MyBook is a subscription-based digital library. Launched in 2012, the platform features over 50,000+ Russian language books and targets a Russian speaking audience. Continue reading